Redesigning an existing website with a clear-eyed review of what is working, what is not and what the new design specifically needs to fix.
Redesigns fail when they chase visual trends and ignore the actual problems of the current site. We start a refresh project differently: we review your analytics, identify the pages with the highest exit rates, talk to your team about what complaints they hear from customers and what the site does not let them say. From that foundation we redesign with purpose, not just preference. The new design resolves the known problems, preserves what works and extends the parts that need more room.
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